Social Media Marketing for Educational Institutions

At ScaleZen Technologies, we understand the critical role that social media marketing plays in promoting educational institutions. Our five-step process ensures that we create and implement effective social media strategies that resonate with the target audience and achieve marketing goals.
The first step of our social media marketing process is to define the target audience. We conduct thorough research on your institution and its offerings to identify the perfect audience based on factors like age and location. Once we have identified the target audience, we move on to the second step, which involves extensive research to understand their behavioral patterns. We use advanced tools like Semrush, Social Mention, and Brand 24 to get accurate findings, which help us create effective social media plans.
In the third step, we develop a customized social media plan that enhances the marketing communications, keeping in mind the likes and dislikes of the target audience.
We then move on to the fourth step, where we coordinate with designers to come up with creatives that perfectly align with the brand message. This involves letting our creative juices flow and coming up with a brilliantly designed brand story with the perfect copy, color, and call-to-action.
Finally, in the fifth step, we optimize the campaign to deliver the target audience with what they need at the correct time and place. This involves defining the needs of the audience and refining the campaign mix of creatives, SEO, and message. Our social media marketing process is designed to ensure that we create and implement effective strategies that deliver results and enhance your institution's brand visibility and engagement with your target audience.